How to Use AI for Blog Content in 2025: Strategy, Quality, and Compliance 

Have you been using AI in your content strategy? If you’re like 88% of marketers today, the answer is yes.  From proofreading to brainstorming and beyond, generative AI tools can enhance the content creation process in all sorts of ways.  However, it’s more important than ever to focus on the quality and accuracy of your AI-generated content.  AI tools make mistakes all the time, so it’s crucial to fact-check everything before hitting the ‘publish’ button on your CMS.  Not only that, but your content has to provide true value to your audience.  Today’s internet user has little patience for lazy AI content that either:

1. Reiterates common knowledge users can find anywhere else 

OR

1. Provides flat-out false information 

According to research by Bynder, 52% of users feel less engaged when they suspect content was created by an AI.  Does this mean that you should never use AI to generate content? No!  The same research actually found that 82% of users don’t care if brands use AI, as long as the content feels like it was written by a human.  That means that it’s entirely possible to find success with AI-generated content, you just have to be smart and strategic about it.  Transparency is also key, as two-thirds of users (63%) want to know when content has been generated by AI.  As such, the strongest AI content is high-quality, strategic, and transparent.  This guide will teach you how to get the most out of your AI-generated content, so stick around! 

Knowing When to Use AI for Blog Content: Top Uses and Functions  

First, let’s explore everything that AI is good at when it comes to creating blog posts.  While AI is definitely impressive, we’re not quite at the point where you can generate a flawless blog post from a simple prompt.  Instead, quality AI content writing requires:

• Fact-checking 
• Building off multiple prompts (like ‘try that again but with a lighter tone’) 
• Adding original insights and first-hand experiences (crucial for adhering to Google’s E-E-A-T quality standards) 
• Breaking up long text into a more readable format 

As you can see, there’s still some work required to make AI-generated content shine.  However, even with all these requirements, using AI to generate content is still much faster than doing the work from scratch.  With that said, here are the main ways AI speeds up the blog writing process. 

Brainstorming ideas, headings, and outlines

With AI at your side, you effectively become immune to writer’s block.  Thus, one of the most powerful features of generative AI is its ability to brainstorm endless ideas for your content.  Do you not know which types of topics to cover? Just ask a tool like ChatGPT what some trending keywords and topics are in your industry.  As an example, here are some ideas you could use if you were creating content for the tech industry: From here, you should use a professional keyword tool (like Ahrefs) to ensure the suggestions provided are actually worth your time.  You can use our free keyword planner to vet topic ideas if you don’t have a paid subscription to an SEO platform.  It’ll let you view crucial metrics for each keyword like search volume, keyword difficulty (KD), and search trend (represented by a line graph). If the metrics check out (high search volume, low difficulty score, and gaining popularity), you’ve got a perfectly viable keyword and content topic!  From the examples ChatGPT gave us, let’s go with ‘edge computing solutions.’ Here’s what the metrics look like in Ahrefs: This isn’t bad, but the keyword difficulty is a little high. Let’s see if there’s an alternate version of the same keyword that’s not as tough to rank for.  The keyword ‘edge computing application’ has a lower KD score and still has the potential to generate traffic, so we’ll go with it.  Are you not sure what to title your post? AI saves the day again, as you can generate as many headings as you need to get your creative juices flowing: Top Edge Computing Applications Transforming Industries in 2025 works, so we’ll use that.  AI also excels at outlining blog posts.  Here’s part of the outline ChatGPT came up with for our fictional post: As you can see, we now have a topic, title, and outline, and it took maybe 10 minutes. 

Drafting intros and FAQs 

The introduction to a blog post is often the most difficult to write.  Why is that? It’s because you’re facing the dreaded blank page, which is the perfect breeding ground for writer’s block.  Since there are countless directions you can take for an intro, it can be hard to commit to anything.  That is unless you use AI to get the ball rolling!  AI tools are great for drafting blog intros, and you can always add your own spin on them once they’re generated. The most important thing is to populate the page with some words so that you can start gaining some momentum. AI tools are also fantastic at generating questions (and answers) for FAQ sections.  In today’s AI-dominated search landscape, question-based keywords have become extremely popular.  As such, it’s become a best practice to add FAQ sections at the end of blog posts to capitalize on:

• Question-based queries from AI platforms like ChatGPT and Perplexity 
• Voice-generated search from platforms like Alexa and Siri 

Just ask a tool like ChatGPT to provide some commonly asked questions for the topic at hand, and you’ll have an excellent starting point.

Generating variations of repetitive copy 

Is your post becoming too redundant? Are you relying on the same phrases over and over again? Running your copy through a generative AI tool is the perfect remedy to this problem.  Since AI never runs out of ideas, it can come up with all sorts of ways to rephrase sentences and say things differently. As a result, you’ll never have to worry about your content sounding repetitive. Here’s an example.  We wrote an intentionally repetitive paragraph about technical SEO and got ChatGPT to clean things up for us: Much better! 

AI is not recommended for expert opinions, sensitive topics, thought leadership 

Now that we’ve covered what AI excels at, here are the top things to avoid when using AI-generated content:

• Don’t use AI when you need an expert opinion. If you’re writing an op-ed piece meant to give readers your expert opinion, do NOT use AI. Your readers want to hear your real opinions, so you should only use AI for things like proofreading. 

• Use human writers for sensitive topics. Sensitive topics that deal with people’s finances, health, and well-being (known as your money, your life, or YMYL topics on Google) require special care. Providing misinformation for these types of sensitive topics will spell disaster for your brand, so don’t use AI! 

• Don’t use AI for thought leadership pieces. Lastly, pieces that demonstrate your expertise in the field should be written exclusively by humans. These types of posts are what cause your audience to trust you as a resource in your industry, so they should be treated with the utmost care. 

AI works best for news posts, quick updates, and simple guides. You should leave the serious stuff to expert writers and subject matter experts (SMEs).  

How to Ensure Quality and Originality with AI Content Marketing 

AI-generated content is still in its infancy, but there are some best practices marketers have been able to put together so far.  The following steps ensure your AI-generated blog posts will:

• Rank well on Google 
• Appeal to your target audience 
• Spread brand awareness and generate leads 

As we’ve gone over, the vast majority of users don’t care if content is generated with AI as long as it feels human.  The same can be said for Google.  Contrary to popular belief, Google does not punish content for being generated by AI.  What it does punish is low-quality content that adds no original insights, regardless of how it was created.  In other words, Google doesn’t want to see the type of low-quality, low-effort AI content that we’re warning against in this article!  After the release of ChatGPT in 2022, lots of websites started publishing AI-generated content without any oversight (which was often robotic and contained misinformation). This caused them to receive penalties from Google, and to form the false assumption that they were penalized because they used AI.  If you’re able to add E-E-A-T (experience, expertise, authoritativeness, and trustworthiness) characteristics into your AI content, you can still rank well on Google.  Here are the top ways to enhance the quality of your AI content writing. 

Always edit and rewrite 

We know, the whole point of using AI to write content is so that you don’t have to, right? Well, maybe in the future that’ll be possible.  For now, AI content still needs a human writer’s touch to appeal to audiences and rank well on search engines.  The good news is it’s easier to edit existing content than it is to write brand-new content, so you’ll always have something to work off of.  Here are some tips for editing and rewriting AI content:

• Shorten sentences and paragraphs. Current LLMs (large language models) have become better at shortening sentences and paragraphs, but they still need some work. Aim for paragraphs that only contain 2 sentences max. 

• Try to improve the flow. One reason why AI content feels robotic is that it doesn’t have a natural flow. Read its outputs out loud to get a feel for the rhythm. If it feels unnatural, tweak it until it flows right. 

• Use simple language. The simpler the language, the easier it’ll be for your target audience to understand. Use simple words whenever AI tools try to get fancy. 

• Get rid of generic, overused phrases. AI tools copy what they see online, so they often overuse tired phrases like ‘game-changer,’ ‘in today’s fast-paced world,’ and ‘let’s dive in.’ Using more original verbiage will make your posts feel more fresh (and human). 

Inject brand voice and original POV

You should also align your AI-generated content with your brand’s unique voice.  Do you use casual language and slang with your target audience, or do you go for a more professional tone? Regardless of the answer, your AI content will stick out like a sore thumb if it’s not consistent with the rest of your brand’s messaging.  Adding your unique perspective to your content is also a great way to spruce up AI-generated copy.  For example, sharing first-hand experiences is an undeniable way to add a human touch to your content, and it’s a staple of Google’s E-E-A-T (it’s the first E). 

Use plagiarism and fact-checking tools 

AI tools can still plagiarize and get facts wrong, so you’ll need some tools to help avoid both.  The last thing you want is to experience legal trouble because your AI accidentally plagiarized copyrighted work or made up a fake source.  For fact-checking, Originality.ai’s tool will fact-check your AI’s outputs in real time, so it’s definitely worth a bookmark. Grammarly has a free plagiarism checker that’s high-quality, and it’s a stellar proofreading tool overall. 

Combine AI with human storytelling 

Storytelling is one of the most powerful marketing tools there is.  Thus, there’s no reason why you shouldn’t incorporate it into your AI content.  Here are some quick pointers for using stories to market your products and services:

• Focus on the customer. Position your brand as a guide here to help your customers reach their goals. 

• Show how your customers will change for the better. Highlight the ways your products and services will cause an improvement in your customer’s lives. 

• Be authentic. Share real success stories from your customers, problems you solved with your team, and instances where you helped clients overcome the odds. 

SEO Best Practices for AI Blog Content 

Now that you know how to improve the quality of your AI content, the only missing piece is to make it SEO-friendly:

• Align content with keyword strategy. We’ve already gone over how to vet AI topic suggestions through keyword research tools, but the fact remains that you must target the right keywords to find SEO success (so pay attention to the metrics). 

• Use internal links and optimized headings. Internal links are a must for every blog you publish. You should link out to one of your landing pages at the end of the post (via a call-to-action), and link to related articles throughout. 

• Focus on helpfulness and reader intent. Above all else, focus on providing value to your target audience. Answer their questions, teach them new skills, and cover trending news stories. 

Common Mistakes to Avoid with AI-Generated Content 

Before we let you go, here are some pitfalls to steer clear of when using AI to create content:

• Don’t publish raw AI content. Blindly publishing AI content is a recipe for low-quality content, accusations of plagiarism, and spreading misinformation. 

• Don’t keyword stuff. Spamming a search keyword a million times hasn’t improved SEO for YEARS now, so only use keywords when they make sense. 

• Don’t create generic or duplicate content. Every page on your website has to be 100% unique, or you will run into duplicate content issues. This confuses search engines and negatively impacts online visibility. Also, don’t waste your time creating generic content that just rehashes other articles. 

• Don’t ignore Google’s E-E-A-T. Google only considers content to be high-quality when it exhibits E-E-A-T characteristics. Raw AI content can’t demonstrate expertise or share real experiences, so edits are necessary.

Final Thoughts: Creating Quality AI-Generated Blog Content 

We’ll leave you with this nugget of wisdom: AI is a content creation tool, NOT a shortcut.  It’s not an all-powerful genie that can create thought-leader-worthy content at the drop of a hat.  What it can do is dramatically speed up and enhance the content creation process. Use it to brainstorm ideas, outline posts, and rephrase repetitive sentences.  Do you need help creating excellent content for your SEO strategy? Try out our expert blog writing services to populate your website with top-quality content (written exclusively by humans). If you’d rather have us handle your entire SEO strategy, check out HOTH X for truly hands-free SEO!