What Is Page Authority & How To Improve It

If you're able to analyze data or perform case studies then you are definitely eligible to become a reliable source for backlinks. Case studies and statistics do well and show not only your audience that you can be trusted, but also prove to Google that your content holds value.

What Is Page Authority vs. Domain Authority

Page authority is based on data from Moz's web index and takes into account many different factors such as DA.  Moz uses an AI machine learning model to identify Google's algorithm that best correlates with rankings across a ton of different SERPs that Moz predicts against. It’s a metric created by Moz with Open Site Explorer and it’s a pretty common substitute for Toolbar Page Rank (which Google officially discontinued.) In addition, you can always use The HOTH’s Domain Authority Checker to keep an eye on your DA score. 

What is domain authority?  

Domain authority measures the strength of a website by combining multiple link metrics into one (number of links, power of links, etc). Whereas DA measures the overall strength of the domain, page authority measures the strength of just that page such as a subpage.  Let me give you a simple example: yourwebsite.com/sub-page/ Sometimes you can get a link from a high authority domain, but the link doesn’t do much.  Let me explain, here are a couple of scenarios on why that would happen: Many sites get backlinks from blog posts or guest posts. When the post is published, it goes on the main homepage of the site, where most of the juice is. After that, Google finds it, displays it on search engine results pages, and highly rewards you. Because the page authority of the homepage (where your link is when it first gets published) is very high.   

How to Get High-Quality Backlinks with High Page Authority

First things first, not only do you need SEO, but if you want to rank on the first page of Google, you will first need to begin your link building journey and build backlinks from authority sites such as news outlets, high-traffic blogs, and even social media posts.  Your main focus should be on external links but optimizing the content on your entire website with relevant inbound links is just as important. That will help you create a good link profile for your website, not just a specific page.   Here are some great tips for getting backlinks from high page authority sites:

• Publish high-quality content
• Publish ultimate guides and how-tos
• Become a source for your business niche (case studies, statistics, etc.)

It would be best to publish content that produces backlinks. That may be easier said than done, so let me give you a few examples of what type of content generates the most backlinks.  These are:

• Guides
• How-Tos
• Videos
• Infographics

If you're able to analyze data or perform case studies then you are definitely eligible to become a reliable source for backlinks. Case studies and statistics do well and show not only your audience that you can be trusted, but also prove to Google that your content holds value.

How To Increase Page Authority and Ranking Power

There are a number of ways you can increase a page’s authority and ranking power, like building internal links via interacting on the site you have you link on (commenting, liking, etc), but the easiest way is to just build backlinks to your backlinks! When you boost your backlinks with 2nd tier links, Google crawls them and gives you more credit for the link on that page. These are called 2nd tier links because they don’t point directly to your main site. The great thing about 2nd tier links is you can be more aggressive with them since we’re not sending these directly to our site. On top of that, big authority properties like directories, Youtube, Facebook, etc. already have tons of links, so they can handle these types of links, where your site probably doesn’t have millions of backlinks already. Let me give you some examples of successful link building and the results you can expect:

1. Increases the power of the links 
2. Ensures that the pages will get indexed & spidered more often
3. Ensures the pages don’t lose value as they roll off the homepage
4. Helps rank these properties so you can get referral traffic

For instance, The HOTH has used the power of 2nd tier links since the beginning, they work great to increase the page authority and ranking power.

How To Boost Your Backlinks

If you aren’t sure where to start with gaining backlinks, here are a few places to start:

• Find backlink opportunities
• Outreach and form partnerships
• Spy on your competitors
• Find broken links and request a backlink
• Buy Backlinks

You may want to begin by looking at the top sources for your website. These are websites that are linking to your content or content that is like yours.  By finding out what kind of websites link back to you and the type of content they prefer, you can then begin to find new opportunities and create more content that your audience likes.  Outreach is an important step to getting backlinks. You can then send an email to websites and begin to network and build relationships with other businesses that are in your niche.  You can mention that you're looking for a type of partnership opportunity and perhaps work on content collaboration such as case studies. If your outreach works then you can get a new backlink along with organic traffic, a relationship, and a new audience.  Google Search Console can also be a big help when trying to find opportunities for high-quality backlinks. The free tool provides good data that you can then use to improve your rankings. Among them is the top linking sites report.  These are basically just websites that have linked back to you in the past. You can then reach out to them and see if they would be interested in giving you another backlink.  Don’t forget to spy on your competitors and see what type of content they are creating that earns them backlinks. Don’t copy your competitors, just do it better than them! Tools like SEMRush or The HOTH Backlink Checker Tool can help you perform this task and find out what your competitors are doing that you can build on.  In addition to the above steps, you can use the broken link method for gaining backlinks. What you can do is search through websites that are based on your niche, and find broken links in different pieces of content, then contact the webmaster and suggest your link as a replacement. It's always best to be transparent about your goal to the website owner.  Only 40% of business revenue on average is gained by organic search. That means more businesses are banking in on PPC (paid ads) and bought white-hat backlinks. So, if you decide to buy backlinks, make sure you're buying the right kind.  As an alternative, you can use our awesome service HOTH Link Outreach if you want to leave the hard work to the professionals.  Here’s how it works: Our premium guest post and blogger outreach service can provide awesome, in-content white hat links through manual blogger outreach. All done for you so you don't have to! =

• Place your order

Just give us your URL and anchor text and that's all we need. Our team will then review the order, confirm it, and begin our in-depth research and outreach process.

• Writing and Distribution

What we do is complete a manual outreach, we then secure a guest post on a high-quality website and include your link. We will then write and publish your written article on the guest blog with links back to your landing page.

• Recieve your White-Hat Label report

After your guest post is published, we will then provide you with a 100% white-label report for you to use.  As Google crawls these 2nd tier links – It creates higher page authority for the page your targeting and you get massive power from these backlinks. Over time (usually 2-3 months) you’ll see other link checking services pick it up too. For instance, your Moz PA will increase after a few months. Remember: You have to be really patient when checking Moz stats. It takes a few months for Moz to recalculate. (Remember Moz has to crawl the entire internet and recalculate, it doesn’t happen immediately!) What matters most is that Google actually picks up the links.

Let Us Help You Out!

Building page authority and domain authority is a long, time-consuming process that can take months before you see any results. That’s a long time to wait if you don’t know if your results will even work in the long run.  So, we put together this solution to bring you the best price and value possible.  If you want to boost your backlinks and page authority, try out HOTH Link Outreach. Don’t forget to check out our other SEO tools and resources. Sign up now and schedule a call with one of our experts today!